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We offer many types of marketing research strategies!
On-line surveys, website analytics, in-person one-on-one interviews, and secret shopping just to name a few.
Consumer Insights and Segmentation - The need to know "Who is your Customer?" is an integral part to developing a successful strategic marketing plan. There are numerous types of information that can be discovered using these research methods including but not limited to; demographics, market segments, purchase habits and behavior, psycho-graphics, personal/business information and interests/passion.
Customer Experience - Understanding how a customer feels about your company is important to the overall performance of your business. Using satisfaction research you can get a feel of what customers like/dislike about your products and services as well as get a better sense of what is needed to make your company/product more desirable.
Competitive Analysis - You are most likely not the only company offering your product or service. What are their strengths and weaknesses? Getting to know your competition will give you a competitive edge and is invaluable to your businesses overall success.
Brand Research - No matter what stage your business is in, from a start-up, to a well established organization, the need to understand you businesses identity and image is key to its success. Using brand research you can determine if your target markets:
Know who you are through Brand Awareness
Are recommending you and continuing to use your product/service through Brand Loyalty
Are thinking of your companies differentiating qualities through Brand Perception
Willingness to pay for your brand over others through Brand Value
Employee Engagement - Trying to get a better understanding of how your staff feels about working for you or your company can be a challenging experience. By providing your staff with an outlet where they can voice their concerns and provide feedback in an anonymous setting you can get a more accurate picture of your staffs commitment to your organization. Various approaches to employee engagement can improve productivity and efficiency, help reduce staff turnover, increase customer retention, and ultimately increase profits.